Indie Beauty Brand Founders Spill On Their Best Trade Show Investments
In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 15 brand founders and executives: What’s the best investment you’ve made for a trade show?
Tired Of Black Friday? Brand Founders Lead New Shopping Initiatives To Make Holiday Purchases More Well Meaning
From GivingTuesday to Small Business Saturday, alternatives to Black Friday’s consumerist frenzy have been increasingly popping up. This year, brands have joined the movement to remake holiday shopping with initiatives prioritizing women and environmental causes. Created by Cassie...
Advanced Skincare Brand The Route Paves A Path To Ulta Beauty
Nancy Pellegrino, a nurse practitioner and operator of NP Aesthetics Inc. in Newport Beach, Calif., bonded with her patient and beauty industry veteran Courtney Baber over their mutual love for skincare and the coincidence that they both cut...
Influencer KathleenLights Discusses Ending Her Brand KL Polish And Starting New One Lights Lacquer
Kathleen Fuentes went through a very public breakup, and it had nothing to do with her love life. The beauty influencer known as KathleenLights launched nail polish brand KL Polish three years ago as a joint venture. She...
Indie Beauty Brand Founders On Their New And Improved Black Friday Deals
In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 14 founders and executives: What Black Friday deals are you doing, and what learnings have you applied from past Black Fridays to determine...
