Andrea Van Dam On Seizing The Amazon Opportunity

As entrenched beauty players sidestep Amazon, the e-commerce giant offers an unprecedented opportunity for indie beauty entrepreneurs. “It’s the new Walmart. For years, Walmart represented 30% to 40% of a brand’s business, and brands became beholden to...

Indie Beauty Expo Launches ShopTheExpo Event At Neiman Marcus

Ask indie beauty brand founders to name their dream retail door, and you’re likely to hear Neiman Marcus over and over again. Though gracing the shelves of the iconic luxury retailer may feel like the loftiest of goals to...

What’s In A Name: The Stories Behind Brand Monikers

In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we asked 13 beauty brand founders and executives: How did you choose your brand name?

Meet Jointly Wants To Be The Go-To Influencer Matchmaker For Natural Indie Brands

The Optimist Co. founder Devin Donaldson was frustrated by the lack of affordable tools to connect her emerging green cleaning products company with social media influencers who could spread the word about its room sprays,...

This Sibling Duo Started A Simple Skincare Line For Unfussy Guys

Evenprime founder Koh Kim’s younger siblings Andrew and Jason gave her a window into the secrets of the opposite sex, including that guys don’t grasp skincare the way women who’ve been scouring beauty aisles since their pre-teen years...