Four Leading Beauty Entrepreneurs On Tweaking Business Models, Pinning Down Labs And Taking On Investment

Scrappiness can be a small beauty brand’s best asset. At a panel last month hosted by Stacklist, a community-driven effort to document entrepreneurial learnings, in New York City, founders from Cocokind, Atolla, Prose and Scentbird delved into the...

PCOS Sufferer Nicole Hawthorne’s Endocrine Disruptor-Free Brand NHCO Botanical Lands At Soft Surroundings

NHCO Botanical Bodycare was born out of and created in tribute to its founder’s personal tragedy. In 2016, after undergoing many rounds of fertility treatments that didn’t work, Nicole Hawthorne got pregnant naturally, but she ultimately miscarried....

40 Over 40: Indie Beauty Brand Founders Breaking Age Barriers (Pt 3 of 4)

One of the biggest mysteries of the beauty industry is why it neglects affluent beauty consumers by often excluding gen X and baby boomers from advertising and product development. The value of baby boomers’ economic activity tops $7.6...

This Brand Wants To Normalize Men’s Makeup—And It’s Starting To Do So By Launching At Harvey Nichols

Guys run the gamut when it comes to personal care. Shane Carnell-Xu and Jake Xu find there’s some slapping on deodorant and maybe a moisturizer. There are others studying products, identifying the formulas that work and don’t work...

Why Cannabis Intimacy And Wellness Products Brand Foria Turned Away Wannabe Acquirers

Foria was a real cannabis segment rarity when it launched six years ago because it wasn’t getting people high. The brand started with a THC lubricant called Pleasure, which quickly went viral as the press caught wind of...