This Brand Wants To Normalize Men’s Makeup—And It’s Starting To Do So By Launching At Harvey Nichols

Guys run the gamut when it comes to personal care. Shane Carnell-Xu and Jake Xu find there’s some slapping on deodorant and maybe a moisturizer. There are others studying products, identifying the formulas that work and don’t work...

Why Cannabis Intimacy And Wellness Products Brand Foria Turned Away Wannabe Acquirers

Foria was a real cannabis segment rarity when it launched six years ago because it wasn’t getting people high. The brand started with a THC lubricant called Pleasure, which quickly went viral as the press caught wind of...

New World Natural Brands Enters The Growing Men’s Market With The Acquisition Of 18.21 Man Made

New World Natural Brands has gone top shelf for its latest acquisition. Established last year, the burgeoning beauty holding company has added 18.21 Man Made, the grooming brand inspired by the Prohibition that puts its bestselling...

The Products That Impressed Retail Buyers At IBE London 2019

The No. 1 reason brands exhibit at trade shows is to meet retail buyers, and the 80-plus brands on the floor at the second Indie Beauty Expo London were not disappointed. More than 300 buyers...

40 Over 40: Indie Beauty Brand Founders Breaking Age Barriers (Pt 2 of 4)

Like the society that spawned it, the beauty industry has a complicated relationship with age. It’s perennially fighting it while grappling with shifting cultural views and nodding toward inclusivity. The simple truth, of course, is everyone ages. If...