What’s In A Name: The Stories Behind Brand Monikers

In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we asked 13 beauty brand founders and executives: How did you choose your brand name?

Meet Jointly Wants To Be The Go-To Influencer Matchmaker For Natural Indie Brands

The Optimist Co. founder Devin Donaldson was frustrated by the lack of affordable tools to connect her emerging green cleaning products company with social media influencers who could spread the word about its room sprays,...

This Sibling Duo Started A Simple Skincare Line For Unfussy Guys

Evenprime founder Koh Kim’s younger siblings Andrew and Jason gave her a window into the secrets of the opposite sex, including that guys don’t grasp skincare the way women who’ve been scouring beauty aisles since their pre-teen years...

Meet The Beauty Industry’s Newest Hyphenates: Founder-Farmers

After three years of pining for land away from the city where she could tend to herbs and bees, Province Apothecary founder Julie Clark last month purchased an over 40-acre organic farm two hours from her brand’s...

Well+Good Is Breaking Up The Biohacking Boys Club

Beware biohacking heroes Tim Ferriss and Dave Asprey, a gang of girl bosses is coming to eat your lunch (after drinking their Bulletproof Coffee, of course). On Wednesday night, at the first talk...