At Clean Beauty Store Citrine, Experience And Expertise Are More Important Than Instagrammability

In an age when anybody with an iPhone can quickly disseminate skincare advice, Melissa Lenberg believes expertise that goes beyond what can be crammed into a 15-second Instagram Story resonates with clean beauty customers. The employees at her...

Emerging Brand Curie Undergoes A Refresh To Realize Its Ambitions Of Becoming A Personal Care Power Player

When indie beauty entrepreneurs launch a business, it’s often with their needs in mind. When they grow that business, it becomes about the needs of others. Curie hit the market in May last year with a natural...

How To Forge A Successful Brand Collaboration

There’s no “I” in team, but, increasingly, there’s indie. As influencer sponsorships lose luster and Instagram algorithm changes make it tougher to break into people’s feeds, entrepreneurs are realizing cooperation is one of the most powerful tools they...

Insta Bucks Or Insta Bust? Beauty Brands Weigh In On The Sales Impact Of Instagram Shopping

In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 17 brand founders and executives: Have you used Instagram Shopping to sell your products?

With A Little Help From Kylie Jenner, Self-Tanning Brand Bondi Sands Has Surpassed $100M In Annual Retail Sales

In the minds of many consumers, self-tanning is synonymous with orange skin and patchy spots. Think President Donald Trump in his most Sunkist state. Blair James didn’t let self-tanning’s reputation get in the way of his entrance into...