Grace Eleyae Has Sold Over $18M Worth Of Hair Protection Headwear—And It’s Due To Sell A Lot More With A Launch At Ulta Beauty

There’s nothing like a hair catastrophe to spring a woman into action. During a vacation to Kenya in January 2013, the straightened, chemically-treated hair on the back Grace Eleyae’s head broke off after it had been rubbing a...

Luxury Hair Products Brand Raincry Launches A CBD Line, But Not Because It’s Trendy

Raincry founder Feisal Qureshi didn’t want to create just another beauty product piggybacking on the blazing CBD trend. After launching his luxury hair products line in March 2017 at Saks Fifth Avenue with six stockkeeping units, all...

How EO Products Became An Organic Body Care Powerhouse Expected To Reach Nearly $70M In Sales This Year

Nearly a quarter century ago, EO Products co-founders, co-CEOs and former married couple Susan Griffin-Black and Brad Black had no clue the essential oil blends they were hand-pouring and hand-labeling in their garage would become an organic...

Sephora Acknowledges Women Don’t Keel Over At 40 By Launching Haircare Brand Better Not Younger

Four days before a meeting with Sephora on March 11, Better Not Younger founder Sonsoles Gonzalez decided to scrap the pitch she’d been preparing for over five weeks. She was going to present a straightforward synopsis of...

This New Gender Barrier-Busting Brand Hones In On The Art Part Of Makeup Artistry

Where Depixym takes makeup, no labels are necessary. The gender barrier-busting brand’s 20 colors are packaged in aluminum tubes that seem as if they should come with an easel and palette—and they sort of do. Each is...