How EO Products Became An Organic Body Care Powerhouse Expected To Reach Nearly $70M In Sales This Year

Nearly a quarter century ago, EO Products co-founders, co-CEOs and former married couple Susan Griffin-Black and Brad Black had no clue the essential oil blends they were hand-pouring and hand-labeling in their garage would become an organic...

Sephora Acknowledges Women Don’t Keel Over At 40 By Launching Haircare Brand Better Not Younger

Four days before a meeting with Sephora on March 11, Better Not Younger founder Sonsoles Gonzalez decided to scrap the pitch she’d been preparing for over five weeks. She was going to present a straightforward synopsis of...

This New Gender Barrier-Busting Brand Hones In On The Art Part Of Makeup Artistry

Where Depixym takes makeup, no labels are necessary. The gender barrier-busting brand’s 20 colors are packaged in aluminum tubes that seem as if they should come with an easel and palette—and they sort of do. Each is...

Digitally Native Hair Brand Insert Name Here Modernizes Old-School Customer Service To Generate Loyalty

When ColourPop launched four years ago, twentysomething friends Jordynn Wynn and Sharon Pak appeared on the digitally native cosmetics brand’s social media feed to talk about eyeshadows, blushes and more in a goofy, affable way. Their banter,...

Cosmetica Laboratories Opens A Los Angeles Facility To Boost Its Indie Beauty Business

Cosmetica Laboratories Inc. is making a big play to service indie beauty brands by opening a branch in the Los Angeles suburb Woodland Hills. Kathie Elliot, vice president of sales, marketing and product development for the cosmetics...