Skincare Expert Hyram Yarbro Put Drunk Elephant On Blast To Urge It And Other Brands To Respect Customers And Influencers

Hyram Yarbro is often labeled a clean beauty influencer. He’s not against that label, but it’s not totally accurate to describe him. A take-no-crap influencer would be a more precise characterization. “I really believe that, if skincare...

Angel Investment Community Fempire x SoGal Is On A Mission To Educate And Inspire Budding Female Investors

In the beauty industry, there’s an experience shared by many female founders that has nothing to do with retail realities or formulation foibles. “They’ll go out and pitch to 50, 100, 300 investors and get noes...

Beauty Packaging Design In The Age Of Omnichannel Retail

Brand stories drive sales and, for Sheri Koetting, founder and chief brand strategist at MSLK, a successful brand story is most often told through its packaging design. “Once your brand defines its core value, you...

How Indie Beauty Brands Prevent Toxic Workplace Cultures From Developing

Over the last several days, Instagram account Estée Laundry has been posting anonymous accounts of bullying and toxic workplace cultures at beauty brands big and small. In light of those accounts, in this edition of Beauty Independent’s ongoing...

Amkiri, The World’s First Visual Fragrance, Can Now Be Spotted In Feelunique’s Selection

Amkiri, the fine fragrance that can be seen as well as smelled, has made its retail debut at Feelunique. In a fragrance segment heavily driven by discounts, the brand offers the advantage of drawing customers with...