The Battle For Indie Beauty Is On: Ulta Beauty And Sephora Intensify Their Focuses On Up-And-Comers With New Displays

Ulta Beauty and Sephora are going head-to-head in the race to be the go-to destination for the formidable beauty brands of tomorrow. Shortly after Sephora premiered The Next Big Thing displays containing rising makeup brands in...

How Indigo Wild Founder Emily Voth Knew The Time Was Right To Sell Her Company

“I had raised the baby who is now ready for college,” says Emily Voth, founder of Indigo Wild, explaining her company’s deal with Hammond, Kennedy, Whitney & Co. Inc. last year. The private equity firm acquired a majority...

Starting With Gua Sha, Wildling Makes Ancient Modalities Super Stylish For Modern Consumers

About two years ago, Jill Munson, a beauty industry veteran with marketing and product development positions at Josie Maran, SpaRitual, Procter & Gamble and L’Oréal on her resume, attended a gua sha workshop by aesthetician Britta Plug at...

Ethique Is Leading The Plastic-Free Beauty Movement Around The World

When Ethique reached out to a New Zealand chain to carry its plastic-free solid haircare five years ago, founder Brianne West received a harsh response from the buyer. “She was like, ‘Good luck building a market for a...

Skincare Brand TwinMedix Brings On Makeup Artist James Vincent As Creative Director As Its Consumer And Retail Reach Broadens

YouTubers, Instagrammers, egirls, it’s tough to keep up with who’s hot on social media, but celebrity makeup artists have remained relevant since the dawn of Hollywood. Recognizing the sustained importance of professional beautifiers, skincare brand TwinMedix has...