Beauty Heroes Brings Its Product Curation Capabilities To A New Northern California Store
Five years after launching as an online clean beauty discovery service, Beauty Heroes has expanded into offline retail with the opening of its flagship store in Novato, Calif. The 1,200-square-foot store offers 65 clean skincare,...
LOLI Beauty’s Tina Hedges On The Surprising Results Of A Product Recall, Consumers’ Soaring Interest In Sustainability And Confronting Ageism
A zero-waste beauty brand requires much more than zero effort to create. Tina Hedges investigated countless varieties of plastic, aluminum, paper and glass packaging before choosing her zero-waste beauty brand LOLI Beauty’s food-grade glass yogurt jars, and...
Cool And Clean From The Start, TMF Rebrands To Be Affordable And Colorful, Too
Sometimes you have to pause to reset. Eight months ago, Jill Chambers notified the roughly 35 retailers carrying her Australian clean makeup brand TMF that she would stop selling products to them until it reemerged with an...
Veil Cosmetics Unveils Campaign With (Gasp!) Women Over 40 And Expands Distribution Globally
In an era in which the beauty industry has focused on inclusivity, a fortysomething in makeup advertising remains a rare sight. But Veil Cosmetics has put two in its latest campaign, plus a thirtysomething in an unusual...
Beauty Trends To Watch From Indie Beauty Expo New York 2019
Tata Harper, Briogeo and Vapour were among the first 80 brands to participate in Indie Beauty Expo when it premiered at the Altman Building in New York five years ago. Since that time, they’ve reeled...
