Starting With Gua Sha, Wildling Makes Ancient Modalities Super Stylish For Modern Consumers
About two years ago, Jill Munson, a beauty industry veteran with marketing and product development positions at Josie Maran, SpaRitual, Procter & Gamble and L’Oréal on her resume, attended a gua sha workshop by aesthetician Britta Plug at...
Ethique Is Leading The Plastic-Free Beauty Movement Around The World
When Ethique reached out to a New Zealand chain to carry its plastic-free solid haircare five years ago, founder Brianne West received a harsh response from the buyer. “She was like, ‘Good luck building a market for a...
Skincare Brand TwinMedix Brings On Makeup Artist James Vincent As Creative Director As Its Consumer And Retail Reach Broadens
YouTubers, Instagrammers, egirls, it’s tough to keep up with who’s hot on social media, but celebrity makeup artists have remained relevant since the dawn of Hollywood. Recognizing the sustained importance of professional beautifiers, skincare brand TwinMedix has...
IBMG Heralds First-Ever Week Of Independent Beauty
As Indie Beauty Media Group celebrates the five year anniversary of its marquee event, the New York edition of Indie Beauty Expo at Pier 94 on Aug. 21 and 22, the...
A Look At The Complicated Rules Governing Influencer Partnerships
In a Twitter post late last year, makeup brand founder and social media sensation Jeffree Star compared beauty companies compensating influencers for shout-outs to Pepsi paying to appear in a movie. “It’s advertising,” he proclaimed. Indeed, influencer endorsements...
