Leading Beauty E-Tailer Dermstore Reinforces Its Skincare Authority With A Major Rebrand
Dermstore is the largest pure-play beauty e-tailer in the United States, but you wouldn’t know by talking to consumers. Now, it’s rising up from under the radar. Founded by dermatologist Craig Kraffert in 1999 and acquired by...
Will Indie Beauty Brands Take Sides In The Upcoming US Presidential Election?
As the United States plunges into the presidential primaries, its divisions are being laid bare in communities across the country, polling data, Twitter posts and Democratic presidential candidate debates, which start up again today. Brand founders...
Clean Beauty Store Aurum Rose Customizes Skincare Sample Boxes With Personal Attention, Not Algorithms
Clean beauty boutique Aurum Rose owner Marissa Waller has been known to converse with her customers about their skincare needs for hours. Time and time again, she’s noticed the in-depth conversations result in her suggesting products better...
“Truly Conscious Capitalism”: New Store Undefined Collective Focuses On Brands Created By Women And Minorities
As a beauty entrepreneur, CBD trailblazer and woman of color, Undefined Beauty founder Dorian Morris is keenly aware of the difficulties indie brands, especially ones rising out of underrepresented communities, face getting their products in front of...
A Cleanse That’s Made For Your Mouth: Alka-White Unveils A Five-Day Oral Health Reboot
Alka-White is here for mouths that need a reboot. Founded by holistic dentist Lewis Gross and his son Arden Gardell, the recently revamped brand has developed a five-day cleanse to balance oral pH for fresh breath, strong...
