How Beauty Retail Assortments Are Being Recalibrated To Shore Up The Bottom Line

SKU rationalization is the prevailing strategy at beauty retailers today, where assortments are being culled after a pandemic-era digital rush that saw them swell with emerging brands to propel discovery. Faced with underperforming products...

What’s Fueling Fast Beauty’s Hyperconsumption Machine?

In a recent article written by Lexy Lebsack for the publication Glossy, an anonymous CEO declares, “The rise of fast beauty’s hyperconsumerism is driven by investors, not consumers.” We were curious if investors...

Why Does Every Beauty Brand Seem To Be Launching The Same Product At Once?

How many oils, glosses, butters and balms can a single person apply to two lips? Sephora appears to be trying to figure out that number. Its newest makeup product launches are a veritable march...

New Brand Good Psyche Is Out To Make Your Vices More Virtuous

For those interested in indulging in vice in a more virtuous manner, there’s increasingly a wider array of options. The latest is a new brand from Trish Mock, a wellness enthusiast...

Dermatologist-Founded Brownkind Addresses Melanin-Rich Skin’s Unique Signs Of Aging

During their over 50 years of combined dermatological expertise, spouses and doctors Abhijit and Gauri Desai have discerned that skin aging can vary by skin tone. Their new brand, Brownkind, addresses the unique signs of aging people...