Indie Beauty Snapshot: 12 Emerging Trends Of Early 2021

At the beginning of 2020 in the United States, it felt as if the chaos of the year before wouldn’t let up. The Jan. 6 insurrection at the Capitol and fears over the transfer of power in the...

What The Beauty Industry Will Look Like After The Pandemic Subsides

With President Joe Biden pledging there will be enough vaccines for every American at the end of May and Dr. Anthony Fauci, chief medical advisor to the White House, forecasting the United States could see a “degree...

This New Clean Beauty Brand Is For Latinas By Latinas

“I started my beauty career five years ago and, since then, I noticed what everyone is I hope noticing now, and that’s a massive gap in the Latinx clean beauty community,” says Christina Kelmon, co-founder of cosmetics brand...

A New Crop Of Wellness Startups Is Joining The Mushroom Rush

In recent years, mushrooms have gone from side dish to nutritional supplement staple. Now, a new crop of startups is seizing on the myriad of mycelium opportunities that abound across the wellness space. Interest...

Beauty Industry Veterans Bet Big On Supplements To Slow Graying Hair

Can a daily supplement really slow the loss of hair pigment to ward off unwanted grays? Beauty industry veterans Allison Conrad and Jay Small are betting big that it can. Not Today, Grey, the first product from their...