“The Tenoverten Of The Southeast”: Clean Nail Salon The Water Room Opens In Charleston, Plans To Expand Elsewhere

Eight years ago, a visit to New York nail salon Tenoverten left an indelible impression on Jessica Morse, the Charleston, S.C.-based clean beauty and wellness influencer behind the blog Bare Beauty. “Not only was it nontoxic,...

Target Becomes Clean Beauty’s Biggest Champion Yet

Target has added a trendy new label to its merchandise mix: clean. The big-box chain is the latest retailer to define the term “clean” and indicate products adhering to its definition with a clean icon. Target’s green and...

Neiman Marcus Goes Niche With Curated By Shen Concept At Its Hudson Yards Location

The Neiman Marcus shopper is no stranger to beauty’s most luxurious legacy brands, from La Mer to La Prairie. But, with today’s opening of the Neiman Marcus’ new 188,000-square-foot Hudson Yards location, the high-end retailer’s clientele...

Skincare Brand Air Repair Flies Onto The Shelves At Walgreens As Part Of The Retailer’s Birchbox Partnership

Air Repair has hit cruising altitude at retail in mass-market distribution. The skincare brand has entered six Walgreens stores as part of the drugstore chain’s affiliation with beauty subscription service Birchbox and anticipates rolling out to at...

New Baby-Care Brand Bubbsi Is So Cute Kids Can’t Resist It (And Neither Can Parents)

Have you cuddled your body cream? If the answer is no, perhaps you haven’t tried Bubbsi. The baby-care brand founded by Sweta Doshi, a mother of two who previously launched multimillion-dollar fragrance and body-care franchises as group...