OY-L’s Founder Links With A Retail Rival For Saks Fifth Avenue Online Launch

Role reversal can be extremely revealing, just ask OY-L founder Andrea Pierce-Naymon. After two decades as the women’s clothing buyer at the high-end Cleveland fashion boutique Kilgore Trout she owns with her husband...

Nügg Beauty Drives Masks At Drugstores With CVS Launch

Nügg Beauty has introduced masstige masking to CVS Pharmacy. The beauty brand rolled out to nearly 1,880 of the drugstore’s locations last month, bringing its total distribution network domestically to roughly 3,500 doors with Target...

Beauty Heroes’ Jeannie Jarnot Wants To Kick Fear Out Of Natural Beauty Shopping

Jeannie Jarnot, founder of beauty product discovery service Beauty Heroes, is our beauty hero. She broke down the personal-care ingredients to avoid in a simple pocket guide when clean beauty was a mere blip on the...

Hydro Kitty’s Not-So-Subtle Plan To Normalize Cannabis Beauty

Hydro Kitty is cultivating a booming crop of cannabis beauty. User experience designer Alyssa Tucker’s first foray into beauty, the online store carries products containing cannabidiol or CBD, a therapeutic marijuana molecule, from brands...

No Fakes Allowed: The Organic Bunny Scores Sales And Followers Organically

Early to the clean beauty digital scene, Amanda Jo, a.k.a. Organic Bunny, has become a standard-bearer for chic, on-trend natural makeup. She’s methodically built a following of likeminded fans who devour her immaculate beauty imagery, and...