SkinOwl’s Annie Tevelin On Generating Profitable Growth Without Being Too Salesy

Annie Tevelin, founder of the skincare brand SkinOwl, is the original SkinOwl. Long before Facebook groups were brand-building exercises, she doled out sage beauty advice on the social media network to an invite-only assemblage of 1,600...

Retailers Get That L.A. Feeling With Los Feliz Botanicals

Los Feliz Botanicals’ laid back SoCal approach to retail expansion is catching on like beach trips on bright sunny days. Not in a rush to put products on every store shelf, married co-founders Josh and...

The Ins And Outs Of Retail Intermediaries With Broker Mia Bell

Retail brokers are unheralded middlemen with the critical, yet underappreciated, task of drumming up sales. Mia Bell, one such broker, argues vociferously that sales shouldn’t be considered a bad word. “People don’t particularly like to do sales,...

Pūrlisse Does Retail Its Own Way (Hint: Not Too Much Of It)

After the recession forced Pūrlisse to retrench from its retail distribution, founder Jennifer Yen smartened up about her skincare brand’s presence in stores. Today, she doesn’t sign off on going into a traditional retailer unless...

Hindsight Is 20/20: Expensive Mistakes And How Brands Learn

In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 11 brand founders and executives: What expense did you shell out for at the start of your brand that you wish...