Let’s Party: Indie Beauty Brand Founders Spill Secrets About Successful Launch Events

In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask eight founders and executives: How did your launch party go?

Flaunt Body Is Launching With A Face Mask For The Bikini Line

Cameron Alexis Moore can thank a potential romantic encounter for giving her the idea for Flaunt Body, her soon-to-launch intimate skincare company. Prior to a date, she experienced a terrible reaction from shaving her bikini area with...

Dermelect Cosmeceuticals’ Amos Lavian On Breaking Through The Beauty Product Clutter With Category Killers

Dermelect Cosmeceuticals is the power suit of beauty. Its assortment stands out with items that break new ground (ME peptide-infused polishes pushed the nail category into anti-aging), make strong statements not muddied by an array of merchandise...

When One Door Closes: How Victoria Health Filled The Gap Left By Phylia De M.’s Mysterious Disappearance

It’s a profound heartbreak for beauty enthusiasts when they discover that a beloved beauty product will cease to exist—or already has. For the retailers impacted financially by the disappearance of a cult offering they’ve depended on for sales,...

Showerless Body-Care Startup Busy Beauty Raises $500K To Streamline Personal Maintenance

Busy Beauty, the startup simplifying personal maintenance, has cleaned up with $500,000 from several high-profile investors. The investors backing the emerging brand include former Burt’s Bees and Seventh Generation CEO John Replogle, partner at One Better Ventures,...