“Truly Conscious Capitalism”: New Store Undefined Collective Focuses On Brands Created By Women And Minorities
As a beauty entrepreneur, CBD trailblazer and woman of color, Undefined Beauty founder Dorian Morris is keenly aware of the difficulties indie brands, especially ones rising out of underrepresented communities, face getting their products in front of...
A Cleanse That’s Made For Your Mouth: Alka-White Unveils A Five-Day Oral Health Reboot
Alka-White is here for mouths that need a reboot. Founded by holistic dentist Lewis Gross and his son Arden Gardell, the recently revamped brand has developed a five-day cleanse to balance oral pH for fresh breath, strong...
Don’t Call It A CBD Brand: Plant People Is Diversifying Its Message Beyond The Trendy Ingredient
In a beauty and wellness ecosystem saturated with CBD, Plant People is looking to differentiate itself by going beyond the ubiquitous three-letter acronym. While CBD is a part of the forward-thinking hemp-based brand’s products, it’s not the...
P&G Veteran Francesco Urso’s New Brand The Wolf Project Draws Men Into The Sheet Mask Craze
Francesco Urso, founder of men’s skincare brand The Wolf Project, considers himself the average man. “If I enjoy skincare, I feel my friends will enjoy it and, if I go beyond my friends, there’s a bigger market,”...
Indie Beauty Brand Founders Reveal What They’d Do With A Large Capital Infusion
In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 17 brand founders and executives: What’s the first thing you would do with a big cash infusion?
