How Love And Soap Came Together To Create Zero-Waste Brand Simple Alchemy

There are few things more elementary than love and soap, and the two united to form Simple Alchemy, a new brand from engaged couple Nicol Smith and Bee Joy España that’s grounded in basic products made with...

New Natural Deodorant Brand Curie Holds Up During Founder Sarah Moret’s Marathons And Rigorous Hikes

Sarah Moret has joined Volition Beauty’s Patricia Santos, Wander Beauty’s Divya Gugnani and Madison Reed’s Amy Errett in stepping out of the investor ranks to step onto the riskier road of launching a beauty brand. The lure...

Heyday, Home Of The 50-Minute Facial That’s Won Over Busy New Yorkers, Touches Down In Los Angeles

Heyday, the Drybar of facials, has become bicoastal with the opening of a 2,800-square-foot location in Los Angeles, Drybar’s birthplace, expected to be the first of several in the city. The new outpost on Beverly Boulevard near...

Ora Organic Brings Protein Powder To All As It Enters Vitamin Shoppe Locations

It’s Ora for all: This month, Ora Organic launched its 11-product collection of plant-based ingestible products into 783 Vitamin Shoppe locations nationwide. Ora Organic drew eyeballs and raised eyebrows when...

Brand Founders Share Lessons They’ve Learned About Perfecting Their Pitches

In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 12 founders and executives: How have you honed your brand pitch?