Oui The People Gears Up To Debut At Sephora, Launch New Products

Body care brand and Sephora Accelerate participant Oui The People is launching with Sephora online on August 22 and entering into 266 doors September 15. “We are thrilled to introduce Oui the People to our Sephora community...

Led By Two Working Moms, This New Brand Is Out To Make Mineral Sunscreen A Luxurious Self-Care Treat

When Mama Sol co-founder and CEO Arielle Moody was preparing to become a mother in 2017, a Google search sent her into a mild panic. “I was researching ingredients to avoid while I was pregnant or nursing,...

How Emerging Beauty Brands Can Unlock Advertising Potential On Meta And TikTok

Apple’s now infamous iOs 14 update made big headlines when it first rolled out in the spring of 2021. The update, which gave users the ability to block apps from tracking their activity across the internet, had...

Marketing Tactics That Cut Through The Noise

Brand loyalty is drastically different today than it was prior to influencers and social shopping. Vast choice and immediate access to products impact customer loyalty, especially in a sluggish economy. According to a recent McKinsey & Co. survey...

Why Farfetch May Be Shuttering Its Beauty Business

Farfetch may be set to wind down its beauty business, according to a report from the publication Women’s Wear Daily. Vogue Business has the category’s closure pegged at...