Maëlys Makes A Big Splash With $5M Campaign To Promote Body Serums

Body care brand Maëlys has embarked on its most ambitious product launch yet, a collection of six body serums, and its most ambitious campaign yet to get people chatting about and buying them. The $5...

Forthcoming E-Tailer The Jefas Aspires To Be Sephora For Latina-Founded Brands

With Latino consumers’ purchasing power on the rise, The Jefas aims to be the premier destination for their beauty shopping needs.  Set to go...

What Growth Rate Is Achievable For Beauty Brands This Year?

In a recent tweet, Cody Plofker, CMO at Jones Road Beauty, wrote, “Growth is extra hard to come by this year.” Prompted by his post, for the latest edition of our ongoing series posing questions relevant...

SKU’s Michelle Breyer Takes Stock Of Accelerator Programs And What CPG Brands Should Be Focused On Right Now

At textured hair digital destination NaturallyCurly, co-founder Michelle Breyer took a problem she was passionate about—that people with curly hair weren’t celebrated and couldn’t find products right for them—and addressed it by building a lucrative business. At...

Adit Broadens Portfolio Of Brand Matchmaking Services To Investment Channel

Adit, the service matching beauty brands with retailers, is launching an Investor Network to connect them with financial backers. The network is kicking off with 15 top-tier early-stage investment firms, including CAVU Consumer Partners,