
Rise Of The Anti-Amazons: Five E-tailers Shaking Up The Online Beauty Scene
A latecomer to the beauty segment, e-commerce is biting off a bigger piece of the global beauty sales pie than ever before. Online sales accounted for 6.9% of the global beauty market...

These Teens Launched A Bath Brand At Ulta Beauty (We Feel Inept)
Sisters Isabel and Caroline Bercaw are going to have kick-ass college applications. While most teenagers are padding their credentials with sports and student council, the 16-year-old and 15-year-old co-chief creative officers led their...

Strange Bedfellows: Politics And The Workplaces Of Beauty Brands
Should politics be off-limits in the offices of beauty brands? In the 220 days since Donald Trump assumed the presidency, beauty entrepreneurs have grappled with whether to hash out public affairs with their employees or leave the political chitchat...

Ayres Beauty: An Experienced Beauty Exec Faces Entrepreneurial Challenges
Buenos Aires native Alejandro Rasic was no beauty industry amateur when he launched Argentina-inspired Ayres Beauty five years ago. After graduating from college in the U.S., he spent nearly two decades at Estée...

That’s Chelsea Masters Social Media With Professionalism, Personal Experience and Achingly Pretty Pictures
The natural beauty community should be super thankful That’s Chelsea‘s Chelsea Williams didn’t pin down a graphic design position after college. Graduating at the height of the Great Recession without job offers in her...