Founder Story: Jane Iredale Shares The Secrets Of Her Inspirational Success
Jane Iredale is the mother of all indie brands. What started as a one-woman show back in 1994 is now a multimillion-dollar international cosmetics company with more than 400...
Don’t Call It A Rebrand: Earthwise Beauty Evolves Its Packaging To Appeal To Contemporary Stores And Shoppers
In the 13 years since Ava Zhan launched Earthwise Beauty on a creative impulse, she’s grown wiser about what it takes to make skincare packaging effective functionally and aesthetically. Her brand’s sleek redesign puts that wisdom into...
Five Tips For Creating Captivating Retail Experiences
In an unusual twist to the digital age, brick-and-mortar locations are being reevaluated and revived. Brands like Glossier, Winky Lux, Madison Reed, Goop, The Nue Co, e-Salon and Dirty Lemon born to thrive on social media and...
How A Single Product Changed Haircare Company DpHue’s Trajectory
DpHue’s business is clearly demarcated pre-ACV Hair Rinse and post-ACV Hair Rinse. Before its bestselling product, the company had two hair color bars and was inching along as an at-home hair color specialist. After its bestselling product,...
Rahua’s Fabian Lliguin Won’t Quit Until The Amazon Rainforest Is Saved, And Everyone Uses Natural Ingredients On Their Noggins
A decade into his prestige haircare brand Rahua, co-founder Fabian Lliguin isn’t any less passionate than he was at its start about his mission to protect the rainforest while transforming tresses. If anything, he’s more fired up about...
