Eight Beauty Brands Reflect On Challenges They Faced During The Holiday Shopping Season
The holidays can be hectic even when you’re not running an indie beauty brand. Factor in handling Black Friday deals, Cyber Monday shipping issues and the Boxing Day rush—and you’ve got a very stressful season for small business...
“Part Of A Movement Away From Consumerism”: Daughter Of The Land Is The Beauty Industry’s Conscience
These days, consumers are increasingly demanding companies have qualities they admire in people, and be real, ethical and trustworthy. Ashley Spierer’s Daughter of the Land is meeting the exacting expectations to become a do-no-evil role model for...
Aleph Beauty Enters The Clean Cosmetics Segment With Purposeful Multipurpose Products
Aleph Beauty’s promise to busy women is they don’t have to watch lengthy YouTube tutorials to figure out its products. The new Auckland-based clean cosmetics brand from Emma Peters, a veteran makeup artist and founder of former...
New Makeup Brand LIPP Beauty Builds Custom Lipsticks To Build Women’s Confidence
During the winter of 2015, makeup artist Aleah Rae Dorsey was working at Nordstrom’s beauty department when a customer came in searching for a lipstick in a berry hue that was just so. Dorsey suggested some 30 shades,...
Startup SwearBy Pinky Swears Its Product Reviews Are Real
As a former marketing head for several women’s brands, including NYDJ and Juicy Couture, Kate Foster Lengyel has witnessed the pros and cons of influencer marketing firsthand. She’s seen how easy it is for companies to fabricate positive...
