S.W. Basics Widens Distribution With Launches At CVS And Whole Foods
S.W. Basics’ purpose is in its name. The brand strives to sell skincare basics and, to do that, it has to be available where people shop for basics. Increasingly, it is. After launching in 2014 at Target with 450 stores and spreading across the chain two years later, S.W. Basics is currently rolling ...
The Greenway Shop Keeps It Chic And Clean For Dallas Beauty Shoppers
The Greenway Shop co-founders Flauren Bender and Hallie Lamont gave up their law careers to pursue a higher calling: bringing glam, green beauty products to their hometown of Dallas. “In our travels, we’ve been exposed to so many great products and clean beauty that we were looking ...
La Brûmée Reinvents Hair Mists As Luxurious, Natural Fragrance Experiences
La Brûmée founder Anne-Claire Walch’s infatuation with scent dates back to summer holidays she spent as a child in the perfume capital Grasse. “I remember wandering in the lavender fields and the botanical gardens and taking DIY perfumery classes with my friends,” says Walch, a native of France who now lives in London. ...
Makeup Artist Kristen Arnett Champions Healthy Beauty As The Next Big Movement In Makeup
After perfecting her beauty skills on the runway, Kristen Arnett is turning her focus to real people. The pioneering ingredient-conscious makeup artist has stepped away from fashion weeks to deliver educational content worldwide. Arnett is particularly interested in catering to women aged 40-years-old and older, who she views as underserved in the beauty industry ...
Retailer Lynn Steven Relocates And Renovates With A Focus On Clean Beauty
Retailer Lynn Steven is committing to clean beauty after years of selling both clean beauty and clothing, and a renovation and relocation in Vancouver, B.C. Clean beauty had risen to the top category at the store prior to owner Nicole Dennis Durnin dedicating her business to it, and she figured it made sense ...