10 Standout Trends From Indie Beauty Expo’s 2018 Los Angeles Edition
If the existence of Beauty Independent wasn’t sufficient to confirm indie beauty isn’t merely a trend, the strength of Indie Beauty Expo’s third visit to Los Angeles provides excess proof. The number of brands at the trade show, which was held from Jan. 24 to 25 on the 13th floor of downtown’s ...
Jeanne Tamayo Takes Us Inside The Mind Of A Retail Buyer
Disruption in the beauty industry hasn’t dethroned retail buyers. They remain powerful gatekeepers that brands must please to achieve distribution objectives. Buyers cultivate captivating assortments, help move products off the shelves and amplify their employers’ businesses. Jeanne Tamayo knows the role well both from brand and retailer perspectives. The senior beauty buyer at television ...
Map Of The Heart Builds Its Fragrance Business With Heart
Map Of The Heart is literally and figuratively a brand full of heart. After working in the film industry, co-founders Sarah Blair and Jeffrey Darling followed their passion to bring the concept centered upon bottles shaped like human hearts to life. While it’s not as straightforward as another line of celebrity scents, the pair ...
Dermaflash Plugs Into New Channels And Continents With Dermaflash 2.0
Success doesn’t stick around for companies that stand still. Although the product has been a consistent bestseller at Sephora, Dermaflash  completely redesigned its signature at-home facial hair removal and exfoliation device. The brand unveiled the retooled tool at Indie Beauty Expo (IBE) last month and a launch party last week in New ...
Triumph & Disaster Is On The Road To Triumph In The U.S. After (Not Quite) Disaster
During Dion Nash’s almost decade-long career as a professional cricket player, he kept a secret from his teammates. Nash liked to moisturize. “When I was in my mid-20s and on the New Zealand cricket team, one of the senior members caught me putting on a moisturizer. He asked me what I was doing, and ...