Shade2Shade Guides Online Shoppers To The Right Foundation Shades For Them To Boost E-Commerce Sales

For all the convenience of the web, there are some things it just doesn’t make simpler. Choosing foundation is certainly one. Satisfying midnight ice cream cravings is another, but that might only be a concern for Beauty Independent....

This Organic Girl Is A One-Stop Content Shop For Info On Clean Beauty, Packed Lunches, Grocery Runs And Unwieldy Gray Hairs

One to two days a week, This Organic Girl, Lisa Fennessy, works as an interpreter for the deaf. On the other days, she interprets natural products for women who’ve been steeped in the language and marketing of conventional...

Coming To America: International Brands Talk About Breaking Into The U.S. Market

In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 11 founders and executives of international brands: How difficult is it to break into the American market, and...

Anthropologie Escalates Its Commitment To Wellness With New Section In Palo Alto

Anthropologie isn’t entering wellness with a whimper. The Urban Outfitters Inc.-owned lifestyle retailer is headed full throttle into the category with a new area at its Palo Alto store containing more than 100 brands and 500 products. Also...

Retailer Be Pure Beauty Isn’t Sticking To One Store For Long

Be Pure Beauty has a bold vision for growth. A year after opening in Chapel Hill, N.C., the natural beauty retailer has a second location on its radar in Charlotte and many more planned for the years to...