How By Rosie Jane’s Careful And Scrappy Approach To TikTok Helped Double Sales Of Its Vanilla Fragrance Dulce
Rosie Jane Johnston, makeup artist and founder of fragrance brand By Rosie Jane, has never been particularly comfortable paying for the social media spotlight. “With perfume, the idea of someone being paid to talk about something, whether...
“Activewear For Your Face”: Sweat Cosmetics Rebrands As Hustle Beauty To Double Down On Athleisure Positioning
When Courtney Jones Louks, Taryn Colborne, Leslie Osborne Lewis and Lindsay Tarpley Snow, former players for Boston Breakers, a now-defunct team in the National Women’s Soccer League, launched Sweat Cosmetics in 2015, they were all professional athletes or...
An Anti-Wellness Skincare Brand, 4AM Makes Products For Party People
In lieu of polite influencer brunches, skincare brand 4AM throws raucous parties. When it soft-launched in July 2021, it did so with mailers in collaboration with tequila brand Patron. One of the first of its many parties...
Clean Beauty Retailer Lala & Elm Is Putting Family At The Forefront
At Lala & Elm, it’s a family affair. Launched in July 2021 in the coastal city of Wilmington, N.C., the clean beauty boutique is managed by owner Erica Mearns...
How Med-Spas Evaluate Brands For Their Retail Assortments
For beauty brands interested in jumping into professional distribution and scoring credibility points with consumers, red-hot med-spas are increasingly attractive options. And it’s...
