Wellness-Focused Brand Blended Champions Body Care As A Self-Care Practice

Erica Patterson intends for her newly relaunched brand, Blended, to stand out in an increasingly crowded body care category. “I wanted to create the most advanced version of these products featuring new ingredients such as shea nilotica,...

Bye-Bye Gen Z Neon. These Design Elements Are Catching Gen Alpha’s Eye.

Millennial design was characterized by minimalism, pink shades and san serif fonts. Gen Z design is characterized by in-your-face bright colors, bold typography and imperfections. As gen alpha becomes a major base of purchasing power in...

The Secrets Behind By Rosie Jane’s “Top-Secret” Lab Sample Campaign For New Fragrance Missy

In a cryptic TikTok post on Feb. 18, content creator Casey J The Perfume Girl, who has 67,100 followers and nearly 4 million likes on the platform, says, “I have a perfume to talk to...

Youthforia Expands Date Night Foundation Shade Range After Facing Criticism Over Lack Of Shade Inclusivity

In a TikTok video posted September 27 last year, content creator Golloria George criticized what was then the darkest shade of Youthforia’s 15-shade Date Night Skin Tint Serum Foundation for not matching her skin tone and appearing...

Beauty Independent Expands Uplink Expo And Incorporates Adit Live

Beauty Independent is expanding Uplink Expo, a trade show connecting entrepreneurs and suppliers focused on emerging beauty brands, by bringing the event to New York City. The expansion is occurring as Beauty...