The Secrets Behind By Rosie Jane’s “Top-Secret” Lab Sample Campaign For New Fragrance Missy

In a cryptic TikTok post on Feb. 18, content creator Casey J The Perfume Girl, who has 67,100 followers and nearly 4 million likes on the platform, says, “I have a perfume to talk to...

Youthforia Expands Date Night Foundation Shade Range After Facing Criticism Over Lack Of Shade Inclusivity

In a TikTok video posted September 27 last year, content creator Golloria George criticized what was then the darkest shade of Youthforia’s 15-shade Date Night Skin Tint Serum Foundation for not matching her skin tone and appearing...

Beauty Independent Expands Uplink Expo And Incorporates Adit Live

Beauty Independent is expanding Uplink Expo, a trade show connecting entrepreneurs and suppliers focused on emerging beauty brands, by bringing the event to New York City. The expansion is occurring as Beauty...

JLo Beauty Exits Sephora’s US Stores

JLo Beauty has exited Sephora doors in the United States, according to store associates. Calls to the beauty specialty retailer’s locations throughout the New York metropolitan area last week revealed that...

How Beauty Investors Tell If The Science In Science-Backed Brands Is Real

In the beauty and wellness market today, investors are leaning into science-backed brands with proprietary technologies or ingredients, but there’s plenty of science-washing making it difficult to determine what’s truly scientific differentiation and confusing consumers.