How To Effectively Sample Beauty Merchandise
Long before Birchbox and Ipsy, Kiehl’s figured out samples create sizzle. Customers flocked to the brand’s stores in the 1990s for the then rare giveaways. Now, most beauty brands and retailers have followed Kiehl’s lead for...
Mascara, Queen Of The Beauty Industry, Fends Off Lash Extensions And Falsies
Until receiving lash extensions from Urban Retreat in Minneapolis a year ago, Kaki Ronning, a health and beauty buyer at e-commerce company Bluestem Brands Inc., struggled constantly with crumbly mascara and...
Houston Beauty Community Takes Stock Of Hurricane Harvey’s Personal And Professional Toll
Hurricane Harvey’s high winds, pounding rain and the resultant torrential flooding have wreaked havoc on populous cities in Texas, particularly Corpus Christi and Houston, killing 10 people, injuring countless others, and sweeping commercial buildings and homes in its wake....
Rise Of The Anti-Amazons: Five E-tailers Shaking Up The Online Beauty Scene
A latecomer to the beauty segment, e-commerce is biting off a bigger piece of the global beauty sales pie than ever before. Online sales accounted for 6.9% of the global beauty market...
These Teens Launched A Bath Brand At Ulta Beauty (We Feel Inept)
Sisters Isabel and Caroline Bercaw are going to have kick-ass college applications. While most teenagers are padding their credentials with sports and student council, the 16-year-old and 15-year-old co-chief creative officers led their...
