“Everything You Do Is Content”: Winky Lux, Lawless Beauty and Glossier Execs Discuss Engaging Consumers
“The publisher pain point for years was: Where are we going to find content? That’s now the brand’s pain point,” said Henry Davis, president and COO of Glossier, at Citi’s Consumer Disruptive Growth Conference last week....
Bluemercury’s Marla Beck On The Importance Of Specialization, The Beauty Industry’s Favorable Demographics And The Vetting Process For Emerging Brands
Remember when indie beauty wasn’t everywhere? Marla Beck certainly does. Its scarcity in 1999 was a big part of why she founded Bluemercury with her husband Barry. The specialty retailer generated excitement for beauty junkies like Beck...
Founder Story: Elaine Sterling Reveals Favorite Ingredients Coming Out Of Her Living Laboratory
Elaine Sterling calls it her living laboratory. Others know it as her eponymous school, The Elaine Sterling Institute in Atlanta,...
Allyoos Is The Clean Haircare Equivalent Of Your Cool Cousin Who Knows The Awesomest Products And Loves To Share Them
Everyone’s on the inside at Allyoos, a forthcoming brand that strives to bring universality and family sensibilities to the sometimes highfalutin and exclusive clean corner of the beauty industry. “We care about quality the way our grandparents...
At 18-Years-Old, Twisted Bristle + Beauty Founder Alexandra Sorenson Has Already Experienced Plenty Twists And Turns Leading A Beauty Brand
Twisted Bristle + Beauty founder Alexandra Sorenson was destined to be an entrepreneur, even if her destiny didn’t take long to develop. The 18-year-old’s mother Amy started three businesses – a shirt and hat purveyor steeped in...
