How Indie Beauty Brands Break Into Retail
In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask nine founders and executives: How did you land your first brick-and-mortar retailer, and what advice do you have for others on getting into...
The Perfect V Has Global Ambitions For Vagina Pampering
Indulging their bikini areas isn’t part of most women’s beauty routines. To convince them they should give it a try, The Perfect V is placing a priority on education as it pursues distribution. The emerging brand nudging...
The Green Product Junkie’s Kate O’Sullivan Stays Her Straightforward, Sassy Self On Social Media
Like the natural beauty products she reviews, Katie O’Sullivan of The Green Product Junkie doesn’t mess around with unnecessary content. In this interview and on her blog and social media accounts, the native New Yorker keeps it...
Natural Grocer Erewhon Gravitates To Small Brands As It Builds Its Beauty Selection
The beauty selection at Erewhon isn’t about the big guys. Brandie Rossi, regional director of nutrition and assistant director of stores for the Southern California natural grocer, describes herself as a truffle hunter of the health and...
BeautyX Retail Summit Brings Frédéric Fekkai, Amazon, Revolve and More To Dallas Next Month
Fekkai, Revolve, Credo, Neiman Marcus and Amazon headline BeautyX Retail Summit, the best collection of retailers dedicated to indie beauty yet assembled.
For beauty brand founders, there may be no greater mystery than what’s on the minds of retail buyers. BeautyX will shed...
