Could Herbivore Become America’s Biggest Natural Beauty Indie Export?

There may be no better example of the strength of the natural beauty segment than Herbivore. Seven years after launching modestly on Etsy, the brand is on pace for its revenues to jump 100% this...

After Just A Few Clicks, CrēmBar Whips Up Customized Facial Creams

Haven’t run across a facial cream on the skincare market that you’re crazy about? CrēmBar has a solution: Create one for yourself. The new bespoke beauty concept from the founders of direct-to-consumer pharmacy delivery service CaryRX allows...

Vegan, Cruelty-Free And Halal-Certified New Brand Muskaan Takes Its Seals Seriously And Lipsticks With A Smile

You don’t have to trust Muskaan that its ingredients pass muster. The new beauty brand has the certifications to prove it. Muskaan is verified Halal, vegan, cruelty- and gluten-free out of the gate, and in the process...

How Indie Beauty Brands Hire Employees

In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 12 founders and executives: How do you add people to your team?

Ceramiracle Heads To Hong Kong With A Launch At Mi Ming Mart And Mainland China Via WeChat, Pop-Ups

Chinese consumers are about to get a lot more familiar with Southern California brand Ceramiracle. The purveyor of topical and ingestible products has launched at Mi Ming Mart, a nine-unit beauty retailer based in Hong Kong....