Hynt Beauty Breaks Into The Detox Market’s Makeup Assortment
Hynt Beauty is launching at The Detox Market as it gains brick-and-mortar traction. Meryl Marshall, co-founder of the natural makeup brand, readily admits breaking into retailers is difficult for a small beauty player trying to make headway in...
Joon Bottles Persian Secrets For Shiny Strands
Shiva Tavakoli is coming into her own in the beauty industry, but not by leaving her roots behind. The daughter of Frank Tavakoli, a haircare veteran who sold the salon chain TGF to Regis, and established cosmetics firms...
PocketGel’s 23-Year-Old Founder Scored 500 Walmart Doors In An Hour
Nathan Failla was more stressed than he’d ever been in his 23 years of life. Studying for exams at Duquesne University, which Failla graduated a year before, didn’t come close to the pressure he was under to...
The Makings Of A Beauty Consumer Today
Yusra Khan, a high school senior at Orinda Academy in Northern California, isn’t afraid to spend her savings – or her parents’ – on mascaras, palettes and highlighters that cost $20, $30 or more at Sephora and...
How To Optimize Your E-Commerce Site For Direct-To-Consumer Success
Virtual storefronts are essential windows to your brand, and they can be plenty lucrative, too. Consumers are increasingly comfortable buying skincare, makeup and fragrance digitally, pushing online beauty product sales up 14% from 2015 to 2016,...
