Sex (Oil) Sells: An Unsalacious Story Of The Products And Passion Driving Province Apothecary

Julie Clark is a maker in the truest sense of the word. She’s compelled to make stuff. That longing led her first to costume design and wardrobe styling in New York, where hostile workplaces distressed her,...

American Provenance Births Baby Products For Cool Dads

American Provenance’s understated baby personal care products are based on an unconventional hypothesis: Not everyone with a baby wants babyish personal care. The natural brand’s baby oil, diaper cream and baby...

Shiro Cosmetics Grows Its Niche With The Acquisition Of Hello Waffle Cosmetics

Shiro Cosmetics, pop culture savant of the online beauty segment, has acquired digital makeup brand Hello Waffle Cosmetics. The deal is Portland, Ore.-based Shiro’s second and includes the lipstick line Howl Cosmetics...

Brooklyn Groove Gets Its Natural Beauty Groove On In Greenpoint

A longtime Greenpoint resident, Olga Stefanska watched gentrification transform her Brooklyn neighborhood’s retail landscape. But she detected something lacking in the new stylish store mix: a modern apothecary. There was no place for locals to discover...

Amazon And The Onslaught Of Egoless Beauty Brands

Type in the term retinol cream on Amazon, and a slew of beauty brands that don’t sell at the local Rite Aid pop up, such as LilyAna Naturals, Foxbrim, Radha Beauty, Baebody Beauty, Tree of Life, Pure Biology...