Ohlolly Is The Little E-Commerce Engine That Could In The K-Beauty Segment

While K-beauty products invade CVS, Macy’s, Ulta, Sephora and more, Ohlolly keeps the often complicated skincare movement connected to individual needs. The online shop from sisters Sue Greene and Herra Namhie guides customers to products that are right for...

Clean Beauty Mart Travels From Beverly Hills To Laguna Beach For Second Outpost

Three months after opening its first location in Beverly Hills, Clean Beauty Mart has graduated to a second outpost in Laguna Beach, Calif. The fast-moving retailer founded by Oliver Ifergan and Laurent Saint-Cricq, the hairstylists behind

Shade2Shade Guides Online Shoppers To The Right Foundation Shades For Them To Boost E-Commerce Sales

For all the convenience of the web, there are some things it just doesn’t make simpler. Choosing foundation is certainly one. Satisfying midnight ice cream cravings is another, but that might only be a concern for Beauty Independent....

This Organic Girl Is A One-Stop Content Shop For Info On Clean Beauty, Packed Lunches, Grocery Runs And Unwieldy Gray Hairs

One to two days a week, This Organic Girl, Lisa Fennessy, works as an interpreter for the deaf. On the other days, she interprets natural products for women who’ve been steeped in the language and marketing of conventional...

Coming To America: International Brands Talk About Breaking Into The U.S. Market

In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 11 founders and executives of international brands: How difficult is it to break into the American market, and...