Healthy Repeat Purchases, Clear Demographic Targets And Superfans: What Draws VC Investors To Emerging Beauty Brands Today

Venture capital interest in beauty is a relatively recent phenomenon. Substantial transactions like Shiseido’s $845 million 2019 buy of Drunk Elephant, a skincare brand that generated $100 million in sales the prior year and historically...

Three Experts On The Power And Pitfalls Of AI For Emerging Beauty Brands

After OpenAI released ChatGPT, a chatbot the artificial intelligence startup describes as answering follow-up questions, admitting mistakes, challenging incorrect premises and rejecting inappropriate requests, to the public in November last year, it precipitously surpassed 100...

Indie Beauty Brands Are Already Using AI In A Big Way. Here’s How.

For the latest edition of our ongoing series posing questions relevant to indie beauty, we asked 19 beauty entrepreneurs, executives, public relations professionals and marketing specialists the following questions: Will you use AI in your business? Why or...

Verishop Shifts To A Membership Model Supporting Marketing Services For Brands

Verishop has become a members-only platform. Brands carried by the online marketplace must now join one of two membership tiers unlocking access to advertising, networking events and business solutions. Annual subscriptions...

New Brand Gryt Is Out To Help Teens And Tweens Establish Self-Care Habits Early

“There is nothing grittier than being a mother,” says Carly Kaufman. She should know. Kaufman is a mom of two boys along with being a functional medicine health coach and the chief community officer and co-founder of Gryt,...