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Why There’s Been A Major Boom In Nail Brands This Year—And What’s Next For The Nail Segment
In high-profile moves, male musicians Harry Styles, Machine Gun Kelly and Lil Yachty all unleashed nail polish brands this year. While they made headlines and suggested a shift in gender norms that will affect the beauty industry far...
Valuation Considerations For Early-Stage Beauty And Wellness Businesses
In 2021, there’s been a bull market for beauty and wellness businesses. With the year wrapping up, acquisitions of Youth To The People, Sol de Janeiro, Ouai, and Billie by L’Oréal, L’Occitane, Procter & Gamble, and Edgewell Personal Care respectively, have been...
What Six Virtual Try-On Service Providers Offer Emerging Beauty Brands
For the past decade, big beauty has been investing in augmented reality (AR) and artificial intelligence (AI) technologies as it attempts to improve personalized and engaging shopping experiences. In 2014, L’Oréal ventured into virtual makeup try-on with...
Alternatives To Virgin Plastic Are Far From Perfect. Here’s What You Need To Know About Them.
Here’s a controversial take given the beauty industry rat race to reduce environmental impacts: Plastic is an unbeatable packaging material for certain products. Of course, the downside is that plastic packaging produces billions of units of waste each...
Beauty’s New Class Of Lifestyle Brands
When Violette Serrat set out to develop her brand Violette_Fr with 11 stockkeeping units across six categories, including makeup, skincare, haircare and fragrance, not everyone was completely sold on the concept. She recounts an advisor teased her...
