The Uneven Evolution Of Beauty Accelerator Programs

With a biopharmaceutical and not beauty industry background, AbsoluteJOI founder Anne Beal figured she only knew 10% of what she needed to know to operate a successful beauty business when she launched her skincare brand in...

Brands Disrupt The Dandruff Category As OTC Products Continue To Proliferate

In the campaign for its new Anti-Dandruff Shampoo, Procter & Gamble-owned haircare brand Ouai calls upon consumers to “do more than drugstore,” a phrase that underscores the opening it detects to move consumers up the beauty industry...

A Dozen Sexual Wellness And Intimate Care Product Launches To Keep You Soothed, Sweet And Satisfied

Sexual wellness brands are very busy helping people get busy—and do much more than that. From pleasure products to period care and everything in between, they’re pumping out innovative and beautifully crafted products. We’ve...

Is Biotechnology The Answer To Beauty’s Sustainability Problem?

When the clean beauty movement began to gain traction in the 2010s, it would’ve been unimaginable for brands in it to tout anything engineered in a lab. “Chemicals” were the clean beauty bogeyman, and most clean beauty brands...

9 Key Trends From Adit Live Los Angeles 2022

Our editors paused Zoom calls earlier this month to return to an in-person trade show. While that may not seem to be a huge step, it was for us. Trade shows were the reason our parent company Indie...

How Brands Are Reframing Anti-Cellulite Products And Treatments With Wellness And Body Confidence Messaging

Forthcoming body care brand Babz was born out of desperation. Co-founder Raquel Lopez was in the early stages of dating someone new when he asked her on an impromptu vacation—and she panicked about...