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Move Over Cleanical: Medical-Grade Organic Products Could Be The Next Big Wave In Skincare
Coming out of the pandemic, which propelled people to think hard about all facets of their health, interest in natural and organic skincare that’s also results-oriented and safe has escalated. The merging of these qualities led to the...
Brands Are Making Sure Women Aren’t Left Out Of Science’s Understanding Of Sexual Health
As a female-centered category in a male-dominated world, sexual wellness has been understudied, but that’s changing rapidly. Sexual wellness companies, universities, nonprofits and medical professionals are joining forces to increase scientific rigor in the...
Prestige Beauty “Wins” Black Friday As Holiday Shoppers Pounce On Deals
Reinforcing that it’s hard to resist a good deal, beauty registered robust sales performance over the Black Friday/Cyber Monday holiday shopping period as consumers busily scooped up gifts at discounted prices. In a LinkedIn post,...
Mintel Identifies 3 Big Trends Propelling The Future Of Beauty
Americans aren’t sanguine about the United States economy or the fate of the country. As reflected in market intelligence firm Mintel’s forecast of trends influencing the business of beauty over the next five years, their...
Seeking A Cost-Effective Alternative To Digital Ads, Beauty Brands Hit The Road With Truck Media
r R r R r R Beauty is taking to the road, with brands like Glossier, Jolie, Topicals, Pound Cake, BelliWelli, Le Mini Macaron, Nopalera, Saie, Tower 28 and Crown Affair adding...
Beauty’s Steep Discounts: A Death Spiral Or Sensible Sales Stimulant Amid Consumer Caution?
Beauty brands are in a promotional frame of mind as Black Friday and Cyber Monday inch closer, rolling out deep and lengthy discounts that raise questions about the degradation of brand equity and retail partnerships.
