The Brand Incubators And Holding Companies Pursuing The Huge Wellness Opportunity
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The Brand Incubators And Holding Companies Pursuing The Huge Wellness Opportunity

In the giddy days before the pandemic, when celebrities and influencers commanded mostly unchecked devotion, consumer packaged goods were being remade to cater to millennial tastes and direct-to-consumer distribution seemed like a clear path to success,...
Brands Are Blurring The Line Between Body Care And Sex Stuff
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Brands Are Blurring The Line Between Body Care And Sex Stuff

Krysta Toronchuk was developing her body care brand Field Trip while she was pregnant and shortly after she gave birth. Paying attention to her skin’s needs during that period, she wanted to formulate a 
Beauty Retailers Want In On Wellness, But They’re Not Winning Over Wellness Shoppers—Yet
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Beauty Retailers Want In On Wellness, But They’re Not Winning Over Wellness Shoppers—Yet

Most people realize that doctor visits alone won’t maintain their health, and they’re looking to retailers for products that can help keep their body and mind in top form. Market data resource Statista estimates 66% of wellness products...
The Global Wellness Institute Declares 2023 The Year Of Science-Backed, Social And Sensory Wellness Trends
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The Global Wellness Institute Declares 2023 The Year Of Science-Backed, Social And Sensory Wellness Trends

Susie Ellis, chair and CEO of the Global Wellness Institute, opened the organization’s media event at New York City’s Remedy Place on Tuesday by conjuring up the wellness industry of 2019. She described it as “the...
A Guide To Key Certifications And Verifications
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A Guide To Key Certifications And Verifications

Consumers are increasingly well-informed as shoppers. For proof, look no further than the rise of “skintellectuals,” a group of consumers knowledgeable about skincare...
Gen Z Consumers Are Skipping Deodorant. Will They Foul The Deodorant Market?
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Gen Z Consumers Are Skipping Deodorant. Will They Foul The Deodorant Market?

When Lila Negrete entered tweenhood, her peers at school began using deodorant, and she encountered the dizzying rows of it that occupy stores. She asked her mom for one and was given a Dove deodorant to...