All The Costs Emerging Beauty Brands Should Be Aware Of Before Entering Big Retail

The euphoria of scoring an order from a big-box retailer can quickly fade when reality sets in. Advice from those who’ve been there to emerging brand founders: Don’t count on making money in your first few years and...

Indie Beauty Snapshot: 13 Trends Rising In The First Quarter Of 2022

As we cross the second anniversary of the World Health Organization’s declaration that COVID-19 is a global pandemic and lockdowns occurring in the United States, it seems like we should be celebrating human persistence and ingenuity, right? But...

Seven New Beauty And Wellness Brands Leveraging Plant Ingredients

The haircare category has been science-obsessed lately, as brands like Olaplex and K18 have seen sales skyrocket and investor deals roll in, fueled by innovative ingredients and patented formulations. However, in an examination of new...

Everything Brands Should Know About Ulta Beauty

Ulta3 Cosmetics and Salon launched in 1990 with five stores around the Chicago suburb Naperville, Ill. Fast forward more than 30 years later and the company now known as Ulta Beauty has become the largest destination...

In-House Production Helps Numerous Beauty Brands Sidestep Supply Chain Issues

What’s one of the most effective ways to avoid the supply chain disruptions plaguing the beauty industry? Cut out the weakest links. Numerous independent beauty brands are doing exactly that by handling their own...

Inside The Tech Stacks And Teams Powering DTC Beauty Brands’ E-Commerce Websites

It’s pretty tough to be a direct-to-consumer brand today. From establishing differentiation to building awareness, negotiating supplier fees and prioritizing how to allot limited resources, emerging founder-led digitally native brands face consistent challenges....