A Guide To Key Certifications And Verifications
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A Guide To Key Certifications And Verifications

Consumers are increasingly well-informed as shoppers. For proof, look no further than the rise of “skintellectuals,” a group of consumers knowledgeable about skincare...
Gen Z Consumers Are Skipping Deodorant. Will They Foul The Deodorant Market?
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Gen Z Consumers Are Skipping Deodorant. Will They Foul The Deodorant Market?

When Lila Negrete entered tweenhood, her peers at school began using deodorant, and she encountered the dizzying rows of it that occupy stores. She asked her mom for one and was given a Dove deodorant to...
Doctors Are Skincare’s Biggest Stars (Again)
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Doctors Are Skincare’s Biggest Stars (Again)

There’s a new generation of doctors entering the beauty industry that have gone from medicine to social media to skincare merchandise. Their brands, including Dr. Whitney Bowe Beauty, Jori, Dr. Devgan Scientific Beauty, PillowtalkDerm...
23 Bold Indie Beauty Predictions For 2023
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23 Bold Indie Beauty Predictions For 2023

Since the pandemic began, economic forecasts have been as shaky as the economy. So, predictions that the United States will plunge into a recession in the next year should be viewed with skepticism. Still, no one in...
Digital Beauty Consultation Startups Take Professional Product Guidance Beyond Spas, Salons And Stores
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Digital Beauty Consultation Startups Take Professional Product Guidance Beyond Spas, Salons And Stores

It’s not easy to find the right beauty product. That’s a major reason why assistance from retail staff and in-store purchases have been so important in the beauty industry. To this day, around two-thirds of prestige beauty and...
The Uneven Evolution Of Beauty Accelerator Programs
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The Uneven Evolution Of Beauty Accelerator Programs

With a biopharmaceutical and not beauty industry background, AbsoluteJOI founder Anne Beal figured she only knew 10% of what she needed to know to operate a successful beauty business when she launched her skincare brand in...