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Seven New Beauty And Wellness Brands Leveraging Plant Ingredients
The haircare category has been science-obsessed lately, as brands like Olaplex and K18 have seen sales skyrocket and investor deals roll in, fueled by innovative ingredients and patented formulations. However, in an examination of new...
Everything Brands Should Know About Ulta Beauty
Ulta3 Cosmetics and Salon launched in 1990 with five stores around the Chicago suburb Naperville, Ill. Fast forward more than 30 years later and the company now known as Ulta Beauty has become the largest destination...
In-House Production Helps Numerous Beauty Brands Sidestep Supply Chain Issues
What’s one of the most effective ways to avoid the supply chain disruptions plaguing the beauty industry? Cut out the weakest links. Numerous independent beauty brands are doing exactly that by handling their own...
Inside The Tech Stacks And Teams Powering DTC Beauty Brands’ E-Commerce Websites
It’s pretty tough to be a direct-to-consumer brand today. From establishing differentiation to building awareness, negotiating supplier fees and prioritizing how to allot limited resources, emerging founder-led digitally native brands face consistent challenges....
The Beauty Retail Race For Newness
Between the major retailers in the beauty segment, there’s a fierce arms race raging to secure the hottest beauty brands in the market to appeal to TikTok-obsessed gen Zers and an older cadre of shoppers inspiring the younger...
A New Wave Of Brands Is Shaking Up The Wig, Weave And Extension Segment
When Tiffini Gatlin started synthetic hair extension and wig brand Latched and Hooked in 2016, everyone thought she was crazy. “We were kind of like the stepchild of the industry for decades, and now we are really...
