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With more than two decades at Neiman Marcus and nine years at Estée Lauder Cos. Inc. under her beauty industry belt, Kelly St. John has a pretty good understanding of what makes beauty buyers tick. Needless to say, when the department...

Last July, right before her 44th birthday, an upcoming hair-color appointment filled Osmia Organics founder Sarah Villafranco with angst. She’d been dying her hair religiously every three to four weeks for years to cover grays and hit...

When Claire Zhao got her period at age 15, she broke down in tears. “I was very scared. There was a stigma and...

If there’s power in numbers, then participation in an accelerator or retail mentorship program can be powerful for beauty brand founders facing the isolation, resource and manpower limitations, and dizzying array of unknowns that often...

Logistics is arguably the most important aspect of a beauty brand’s business. After all, what’s more important than getting your products in the hands of customers? “It’s essential to get delivery right because your customer will remember it...

No matter how unique a product line is, a company won’t sell merchandise if no one knows about it. Public relations is the art of elevating awareness, and it’s one of the first areas beauty newcomers consider...