Forget Luxury: Value Retail Is Where The Beauty Boom Lives

Manny MUA, aka makeup artist Manuel Gutierrez, was downright giddy making his way to Dollar General, a store he had never previously visited, for a recent beauty haul. When he entered, he was pleasantly surprised to see...

Indie Beauty Snapshot: 12 Emerging Trends Of Early 2021

At the beginning of 2020 in the United States, it felt as if the chaos of the year before wouldn’t let up. The Jan. 6 insurrection at the Capitol and fears over the transfer of power in the...

Beauty On Amazon Part 4C: Established Indie Brands Play Offense On Amazon

In part four of our Amazon series, we investigate the relationship between brands and Amazon using data from two surveys conducted by Beauty Independent of 300 brand founders and key decision-makers. The first survey was conducted at the...

Beauty On Amazon Part 4B: The Highs And Lows Of Selling On The Massive E-Tailer As An Emerging Beauty Brand

In part four of our Amazon series, we investigate the relationship between brands and Amazon using data from two surveys conducted by Beauty Independent of 300 founders and other key decision-makers at brands. The first survey was conducted...

Why Amazon Is The Next Big Breeding Ground For Beauty M&A

On Wednesday, Unybrands, an outfit billing itself as a serial acquirer of Fulfillment By Amazon, e-commerce and direct-to-consumer stores, announced a $25 million round of funding involving investors the likes of Airbnb co-founder Nathan Blecharczyk, Public Goods...

Beauty On Amazon Part 4A: Why Many Beauty Brands Avoid Amazon

In the first three parts of our Beauty on Amazon series, we covered how Amazon has been positioning itself to be a formidable player in beauty commerce, the various business models Amazon employs to work with beauty and...