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A Prescription For Skincare Sales Results In Physicians’ Offices
Beauty brand founders may want to consider making appointments with their doctors. Skincare sales in the physicians’ channel surged 6% to $900 million in 2016, the latest year for which data is available, according to Kline. While...
Ready Your Brand To Meet Today’s Sustainable Beauty Standards
Packaging is the first thing customers notice, and it’s the first opportunity brands have to present their products and missions to them. Whether it’s colorful or plain, has simple or complex encasements, packaging is a visual cue that...
The New Nasties: 11 Ingredients Increasingly Not Making The Clean Beauty Cut
The rise of the clean beauty category can be traced to several factors, including interest in organic goods, cancer concerns and a greening of global consumerism. But it’s hard to dispute that the repudiation of parabens, phthalates and...
How To Sort Through The Trademark Process
Making your mark without an ironclad trademark can be troublesome. It’s better to safeguard your brand name to help fight against copies, lawsuits or worse. Especially in the age of Amazon, trademark power covering words, phrases, slogans,...
Don’t Bullsh*t The Buyer: 10 Tips For Building Your Wholesale Business
If a distribution partnership is akin to a marriage, a dishonest party can lead to a pretty nasty divorce. With indie beauty brands chattering a ton about transparency these days, buyers are beseeching them to extend the concept...
Five Key Considerations For Navigating The Beauty Brand Fulfillment Process
Most small independent beauty brands want to grow. With growth, though, comes the necessary outsourcing of former do-it-yourself tasks such as shipping products to consumers or retailers. Like outsourced manufacturing, the shipping and handling of beauty...
