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Pivots, Obstacles And Opportunities: How CBD Beauty And Wellness Brands Are Evolving
The CBD segment was rocked in July when the Cellular Telecommunications and Internet Association (CTIA), a wireless trade organization monitoring sex, hate, alcohol, firearms and tobacco content, decided CBD was too offensive to be promoted by...
Indie Beauty Snapshot: A Dozen Trends Bubbling Up In The Third Quarter Of 2021
The great resignation isn’t just a rejection of modern work. It’s a rejection of work culture, which, in the United States, where people work more than in any other industrialized nation, is basically culture. It’s a...
The Lowdown On Beauty Product Certification
For brands, the process of becoming certified by third-party organizations can be tedious. There’s a big group of possible certifications to explore, and a web of domestic and international suppliers to get in order to meet their requirements....
Female Athletes Are Scoring Wins As Next-Gen Beauty Influencers For Indie Brands
For a brand that’s been on the market for a year, LatinUs Beauty learned fast how to make a power play. Early 2021, the made-in-California haircare brand scouted celebrity ambassadors from Mexico’s Club de Fútbol América, the...
How To Put Together The Best Possible Beauty Product Bundle For The Holiday Season—And Beyond
The rush of the holiday season is almost upon us. For most beauty brands, product bundles will be a vital sales driver and customer acquisition tool during it. Even outside of peak gift-giving periods, they serve as vehicles...
Indie Beauty Snapshot: 14 Trends From The First Half Of 2021
We’re living in precarious in-between times. As exuberance took hold in the United States and we at Beauty Independent began including in our copy that the pandemic appeared to be “subsiding” or “ebbing,” the Delta variant was charging...
