22-Year-Old Pacifica, The Natural Brand With Crystal-Infused Scents And Coconut Probiotic Sunscreen, Is Cooler Than It’s Ever Been
When Brook Harvey-Taylor started Pacifica in 1996, many of its current consumers weren’t born yet. The brand has managed to shift distribution from prestige to mass and expand into several categories – it’s gone from fragrance to body care, skincare, sun protection and more – while staying relevant to new generations. “I went ...
Bluemercury’s Marla Beck On The Importance Of Specialization, The Beauty Industry’s Favorable Demographics And The Vetting Process For Emerging Brands
Remember when indie beauty wasn’t everywhere? Marla Beck certainly does. Its scarcity in 1999 was a big part of why she founded Bluemercury with her husband Barry. The specialty retailer generated excitement for beauty junkies like Beck searching for new discoveries by providing a platform for products from emerging brands while supplying the ...
Founder Story: Elaine Sterling Reveals Favorite Ingredients Coming Out Of Her Living Laboratory
 Elaine Sterling calls it her living laboratory. Others know it as her eponymous school, The Elaine Sterling Institute in Atlanta, Ga., the foundation on which her reputation and the Elaine Sterling Skincare line was built. ...
Influencer David Ruff Is Going Through His Teenage Years On Social Media With None Of The Awkwardness Of Most Of Us
When today’s high schoolers become grandparents, they’ll grouse about the olden days when they had to perfect selfies and persistently scroll on social media. David Ruff may have the most grousing fodder. A teen influencer and PopSugar contributor whose underage, updated version of blue steel has drawn 116,000 Instagram followers and partnerships with ...
“A Vehicle For Impact”: How Badger Became A Natural Products Mainstay Without Selling Out
For many beauty entrepreneurs, selling their brand to a huge company spells success. For W.S. Badger Co. Inc. founder and former CEO Bill Whyte and his daughters, Emily Schwerin-Whyte and Rebecca Hamilton, who recently assumed co-CEO posts, the opposite is true. “The business is not a vehicle for profit. It is a vehicle ...
Founder Story: Jane Iredale Shares The Secrets Of Her Inspirational Success
Jane Iredale is the mother of all indie brands. What started as a one-woman show back in 1994 is now a multimillion-dollar international cosmetics company with more than 400 products distributed in more than 50 countries. Today, Jane Iredale line’s performance is measured and judged ...