Penny Lane’s Flor Pereira Keeps An Old-School Blog Relevant In The New Instagram Age
With Instagram’s ascendance, blogs seem almost quaint. But Flor Pereira, creator of Penny Lane, one of the most trafficked fashion, travel and beauty blogs in Argentina, believes they remain important to add context to content and chronicle an individual over time. “Your blog, your website, your domain, your platform is that space that ...
May Lindstrom Is A Badass—Here’s Why
Don’t let her angelic face, gorgeous offspring and precious pet pig fool you: May Lindstrom is not to be messed with. Her big-city beauty bawse status wasn’t exactly preordained, though. “I grew up in Minnesota, an hour outside a town of 800 people with amazing old-school hippie parents,” says Los Angeles-based Lindstrom
The Other Side Of The Wand: Fat Mascara Co-host Jessica Matlin Joins Us For A Rapid-Fire Q&A
Jessica Matlin, co-host of Fat Mascara and beauty director at Harper’s Bazaar, has established herself as a voice to listen to in the beauty industry. She’s had plenty of preparation for commanding the mic and wielding the editor’s pen. As early as 9-years-old, Matlin put together a beauty publication called Ms. Fad, pored ...
How Juno & Co.’s $6 Makeup Sponge Went Viral
Juno & Co. sold 250,000 Velvet Microfiber Sponges within 30 days of the product’s launch. “It’s crazy how it just grew,” says Mira Torres, the brand’s co-founder. At first blush, the pale blue sponge appears to be like any other makeup blender on the market. It’s takes a deeper look to realize the ...
Celebrity Facialist Georgia Louise And Her Beauty Brand Are Growing And GLO-ing Up
Georgia Louise was forced to start from scratch in 2010 when she left a London skincare practice she’d established over a dozen years to follow her future husband to New York City. In her adopted home, Linda Evangelista and an electronic malfunction changed the trajectory of Louise’s career. A leading professional microcurrent machine ...
How Lake & Skye’s 11 11 Scent Became A Unisex Favorite In Clean Beauty Fragrance Collections
Lake & Skye’s bestselling product 11 11 is the fragrance equivalent of no makeup makeup. “It smells very natural, almost as if you aren’t wearing anything extra. It’s just you,” says Kristen Bertiglia, planning and merchandise manager at clean beauty retailer Credo. The fresh musk is adored by Lake & Skye loyalists ...